The popularity of riding a bike continues to increase. The boost can be at least partially explained by a couple of factors. One being more and more individuals are making an effort to reduce their carbon footprint and are using the bike as a form of transportation. Very few will ride their bike to work every day, but many bike enthusiasts will make an effort to cycle to work at least once a week and certainly more often with nicer weather. The second reason to explain additional riders on the streets and bike paths is more and more people are concerned about their fitness. Cycling on a demanding pace for 30-60 minutes a day can help improve cardiovascular health.

Bicycle shops should take advantage of the increased levels of interest with a proactive marketing campaign. Promotional postcards can be used to advertise a sale, new inventory, or a new store location. Postcards work well because they can be designed in full color and incorporate photographs of bikes and equipment into the layout. They can be mailed to a surrounding area, or specific zip codes which indicate strong demographics for the bike shop. Postcards can also be handed out at local bike races and events.

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